Bira Boom Strong Beer

Bira 91, one of the fastest growing beer brands, has announced the launch of two new beers to capture the strong-beer market in India. BOOM will have two variants – Classic and Super Strong. With the launch of these variants Bira 91 aims to redefine the beer landscape this season bringing more flavor to the masses.

BOOM Super Strong, is a rich and malty Munich lager. A malt forward beer with notes of honey and biscuit, balanced with aromas of noble hops, this is our take on the simple but flavorful Munich helles. BOOM Classic is a refreshing summer ale. This cologne-koelsch style beer is a delicate balance between fruity aromas and subtle bitterness. This is an extremely crisp and sessionable beer.

The variants are slated to roll-out in the beginning of March 2019 across key markets of Maharashtra, Karnataka, MP, Haryana, UP and West Bengal.

Speaking on the launch of BOOM, Ankur Jain, Founder & CEO of B9 Beverages Pvt. Ltd. says, “Bira 91 has brought flavor to the beer market with its existing portfolio of beers. We strongly believe that consumers across all socio-economic and geographic spectrum want flavor in the beers that they consume. Bira 91 BOOM has been designed to fill that gap in the market and bring flavor to the masses. This is our biggest product launch in the history of our company, and we aim to activate 10 new states and go deeper into our existing markets with this product”.

BOOM will be available in 330ml, 650ml bottles and 500ml cans. The 650ml unit will be priced between INR 130 – 160 in the respective markets. The bold, energetic packaging design incorporates and enhances its classic brand appeal, reinforcing the premium positioning of the brand. Priced competitively with other major strong beers in the market; BOOM will be a flavorful alternate to the domestic strong beer selection.